Thinking Like a Customer

About Bill Self

Bill advises businesses and organizations on how to build systems for thinking like a customer, which will maximize value and galvanize customer loyalty. He also speaks on customer relationship topics at conferences or in settings for individual companies.

Recommended Reading

Words of Wisdom

“The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.” — Edward de Bono

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