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Organizational Purpose
By Bill Self on December 28, 2011
The Customer 3D system creates enthusiasm among employees because they are aligned around doing something meaningful for their customers. Work becomes much more satisfying and they become more effective.
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Posted in Customer 3D™ | Tagged Customer 3D™, Employee Empowerment, Employee Motivation, Organizational Culture, Organizational Purpose
By Bill Self on October 12, 2011
Customer 3D™ organizations are driven to change customers’ expectations – by proactively delivering better, more collaborative outcomes. They have a system and a strategy that measures its success by its ever-improving performance for the customer.
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Posted in Customer 3D™ | Tagged Creative Ideas, Customer 3D™, Customer Experience, Customer-Centered, Organizational Purpose
By Bill Self on August 31, 2011
There are many reasons to re-orient your organization to embrace Customer 3D™. If you are trying to decide whether the transformation is worth it, the phenomenal new energy that you will see in your employees is reason enough.
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Posted in Customer 3D™ | Tagged Customer 3D™, Customer Culture, Employee Motivation, Organizational Purpose
By Bill Self on August 10, 2011
Customer-centricity is an attitude, which can be compared with a company’s wellness program. It is an effort that will bring about positive change in employees and elevate their confidence to take care of customer needs. It also becomes the foundation of better overall health for the organization.
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Posted in Leading Change | Tagged Abundance Gaps, Customer Culture, Differentiation, Employee Empowerment, Organizational Purpose, Vision
By Bill Self on June 29, 2011
Ironically, being customer-centered also makes your products better. Why? Because these products and services that you are offering are now being designed based on what matters to your customers.
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Posted in Customer Experience | Tagged Competitive Advantage, Customer Experience, Customer Strategy, Customer-Centric, Organizational Purpose
By Bill Self on May 4, 2011
Mature organizations have chosen to center their activities on what is best for the customer. Their primary purpose is customer success and they approach this goal with, as Nietzsche said, the intensity of a child at play.
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Posted in Organizational Purpose | Tagged Company Culture, Customer Connection, Organizational Purpose, Vision
By Bill Self on April 6, 2011
Put your organization on a journey that creates a customer-centered culture. Design a culture that is empowered to “own” the customer in every interaction. Where you are in two years will be dramatically different—and better.
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Posted in Leading Change | Tagged Business Strategy, Change Management, Organizational Culture, Organizational Purpose
By Bill Self on November 3, 2010
Organizations don’t need a committee to decide what makes sense for the customer. They need guiding principles that will permit freedom to design great ideas, but with an unmistakable gauge—the customer.
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Posted in Design Thinking | Tagged Customer Culture, Differentiation, Employee Empowerment, Innovation, Organizational Purpose
By Bill Self on September 15, 2010
Making sense begins with the recognition that meaningful work involves finding a better solution for the customer. If the old structure was static, the new version is metamorphic: in readiness to become something else if that is what helps it connect with its customers.
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Posted in Organizational Purpose | Tagged Customer Closeness, Customer Solutions, Organizational Culture, Organizational Purpose
By Bill Self on August 25, 2010
When the core value of an organization rests on what is best for the customer, a culture is created in which employees are part of a group that has “clicked” by being customer-centered.
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Posted in Organizational Purpose | Tagged Company Culture, Customer Closeness, Employee Motivation, Organizational Purpose
He is a member of the National Speakers Association and delivers dynamic presentations on the transformative power of genuine customer-centric behavior at conferences or in settings for individual companies. Visit Bill's speaking page to learn more.
