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Organizational Culture
By Bill Self on February 1, 2012
In Customer 3D organizations, telling customer success stories helps to spread the behaviors that created the good ideas. What results is a shared passion for helping customers which manifests itself in greater employee empowerment and collaboration.
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Posted in Customer 3D™ | Tagged Collaboration, Creative Ideas, Customer 3D™, Customer Experience, Organizational Culture
By Bill Self on December 28, 2011
The Customer 3D system creates enthusiasm among employees because they are aligned around doing something meaningful for their customers. Work becomes much more satisfying and they become more effective.
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Posted in Customer 3D™ | Tagged Customer 3D™, Employee Empowerment, Employee Motivation, Organizational Culture, Organizational Purpose
By Bill Self on April 6, 2011
Put your organization on a journey that creates a customer-centered culture. Design a culture that is empowered to “own” the customer in every interaction. Where you are in two years will be dramatically different—and better.
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Posted in Leading Change | Tagged Business Strategy, Change Management, Organizational Culture, Organizational Purpose
By Bill Self on January 5, 2011
Real customer-centricity will not happen without a strong culture that is empowered to think first about customer needs. Changing the culture of your business from product-centric and rules-driven requires leadership that expects employees to “do the right thing” for customers
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Posted in Organizational Purpose | Tagged Customer-Centered, Employee Empowerment, Organizational Culture, Positive Leadership
By Bill Self on December 8, 2010
There is a pattern in all of the four pictures of Matisse, which allows the viewer to recognize him. Likewise, in organizations there is a wholeness, which is recognizable by customers. This wholeness is the real nature that determines everything about the organization.
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Posted in Organizational Purpose | Tagged Customer Closeness, Customer Experience, Customer-Centric, Differentiation, Organizational Culture
By Bill Self on December 1, 2010
Customer-centered organizations create a deeper relationship with customers. By moving beyond a product-centric, “A to B” mentality, their culture of continuous improvement for all of their customers builds a more substantive relationship. They are legendary, rather than ordinary.
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Posted in Organizational Purpose | Tagged Customer Closeness, Customer Loyalty, Differentiation, Organizational Culture
By Bill Self on October 27, 2010
A culture of sharing reinforces the belief that you and your customers have a common purpose. And this spirit of collaboration translates into a message that these customers can trust you to work on their behalf. It is empowering, both for employees and customers.
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Posted in Customer Strategy | Tagged Customer Closeness, Customer Experience, Design Thinking, Employee Empowerment, Organizational Culture
By Bill Self on October 20, 2010
Highly customer-centered organizations believe they live in the same environment as their customers and they educate their employees to carry out a strategy that judges every action by the customer success it delivers.
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Posted in Employee Empowerment | Tagged Competitive Advantage, Creativity, Customer Strategy, Organizational Culture
By Bill Self on October 6, 2010
Boundaries disappear with a customer strategy that is proactive and focused, not reactive. It should articulate a basic philosophy that aligns all employees and brings confidence and clarity to how they can contribute to stronger customer connections.
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Posted in Customer Strategy | Tagged Business Strategy, Customer Commitment, Customer Connection, Customer Experience, Organizational Culture
By Bill Self on September 15, 2010
Making sense begins with the recognition that meaningful work involves finding a better solution for the customer. If the old structure was static, the new version is metamorphic: in readiness to become something else if that is what helps it connect with its customers.
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Posted in Organizational Purpose | Tagged Customer Closeness, Customer Solutions, Organizational Culture, Organizational Purpose