By Bill Self on July 7, 2010
Frank Lloyd Wright believed that buildings (like customer-centric companies) should fit into their environments, rather than the other way around. Wright said, “No house should ever be on a hill or on anything. It should be of the hill–belonging to it. Hill and house should live together each the happier for the other.”
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Posted in Design Thinking | Tagged Creativity, Customer Culture, Designfulness, Differentiation
By Bill Self on April 8, 2009
Breakthrough ideas are easier to identify than ever before. Train your organization to use its design capabilities. Designer thinking will become more and more important in every organization’s relationships with its customers.
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Posted in Differentiation | Tagged Customer-Centered, Customer-Centricity, Designfulness, Great Performances, Thinking Like a Customer
By Bill Self on April 1, 2009
Successful companies have an excellence quotient that they never compromise. The secret, however, is not in products and marketing. The secret is in creating this excellence from the viewpoint of the customer, because that is who will ultimately be the judge of whether they deserve that high status. The secret is in becoming customer-centered.
One great
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Posted in Great Performances | Tagged Customer Care, Customer-Centered, Designfulness, Great Performances, Thinking Like a Customer
He is a member of the National Speakers Association and delivers dynamic presentations on the transformative power of genuine customer-centric behavior at conferences or in settings for individual companies. Visit Bill's speaking page to learn more.
