By Bill Self on November 16, 2011
The Customer 3D™ system uses a measurement process, which can quantify the progress toward becoming more customer-centered. 3D leaders never stand still in their search for new ways to make their organization work better for their customers.
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Posted in Customer 3D™ | Tagged Customer 3D™, Customer Culture, Customer Experience, Innovation, Performance Measures
By Bill Self on August 31, 2011
There are many reasons to re-orient your organization to embrace Customer 3D™. If you are trying to decide whether the transformation is worth it, the phenomenal new energy that you will see in your employees is reason enough.
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Posted in Customer 3D™ | Tagged Customer 3D™, Customer Culture, Employee Motivation, Organizational Purpose
By Bill Self on August 10, 2011
Customer-centricity is an attitude, which can be compared with a company’s wellness program. It is an effort that will bring about positive change in employees and elevate their confidence to take care of customer needs. It also becomes the foundation of better overall health for the organization.
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Posted in Leading Change | Tagged Abundance Gaps, Customer Culture, Differentiation, Employee Empowerment, Organizational Purpose, Vision
By Bill Self on November 3, 2010
Organizations don’t need a committee to decide what makes sense for the customer. They need guiding principles that will permit freedom to design great ideas, but with an unmistakable gauge—the customer.
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Posted in Design Thinking | Tagged Customer Culture, Differentiation, Employee Empowerment, Innovation, Organizational Purpose
By Bill Self on September 1, 2010
Educate task-oriented employees by demonstrating what a customer-centered culture would do. Then, measure the progress of the organization in galvanizing these new customer behaviors.
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Posted in Leading Change | Tagged Creative Ideas, Customer Care, Customer Culture, Organizational Culture
By Bill Self on July 7, 2010
Frank Lloyd Wright believed that buildings (like customer-centric companies) should fit into their environments, rather than the other way around. Wright said, “No house should ever be on a hill or on anything. It should be of the hill–belonging to it. Hill and house should live together each the happier for the other.”
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Posted in Design Thinking | Tagged Creativity, Customer Culture, Designfulness, Differentiation
He is a member of the National Speakers Association and delivers dynamic presentations on the transformative power of genuine customer-centric behavior at conferences or in settings for individual companies. Visit Bill's speaking page to learn more.
