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Customer Connection
By Bill Self on December 7, 2011
Black Friday techniques are built on short-term tactics that primarily benefit the seller. A customer-centered mindset thinks differently. It focuses on long-term connections that are grounded in making customers more committed to maintaining a strong relationship with their suppliers.
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Posted in Customer Loyalty | Tagged Customer 3D™, Customer Closeness, Customer Connection, Long-term Relationships
By Bill Self on September 22, 2011
3D customer thinking within organizations makes those companies very difficult to copy. The Customer 3D™ system takes customer-centricity to a new dimension by delivering real differentiation between your organization and the rest of the market.
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Posted in Customer 3D™ | Tagged Competitive Advantage, Customer 3D™, Customer Connection, Differentiation
By Bill Self on September 14, 2011
Customer 3D™ businesses focus on identifying new opportunities. Whereas product-centered companies during “down” times ask customers for additional orders on existing products, Customer 3D™ organizations look for new products and processes for customers.
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Posted in Customer 3D™ | Tagged Customer 3D™, Customer Closeness, Customer Connection, Great Performances
By Bill Self on May 4, 2011
Mature organizations have chosen to center their activities on what is best for the customer. Their primary purpose is customer success and they approach this goal with, as Nietzsche said, the intensity of a child at play.
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Posted in Organizational Purpose | Tagged Company Culture, Customer Connection, Organizational Purpose, Vision
By Bill Self on October 6, 2010
Boundaries disappear with a customer strategy that is proactive and focused, not reactive. It should articulate a basic philosophy that aligns all employees and brings confidence and clarity to how they can contribute to stronger customer connections.
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Posted in Customer Strategy | Tagged Business Strategy, Customer Commitment, Customer Connection, Customer Experience, Organizational Culture
By Bill Self on June 2, 2010
The Anti-Complexity Officer would advocate for simplified processes allowing no compromises internally when the customer is involved.
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Posted in Great Performances | Tagged Customer Connection, Customer Loyalty, Customer-Centered
By Bill Self on May 19, 2010
A simple pronoun can mean the difference between sustainability and stagnation for an organization. Customer-centered workplaces always think “outside-in” by figuratively bringing their customers inside and reflecting a mindset of helping the customer succeed.
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Posted in Employee Empowerment | Tagged Customer Connection, Customer Loyalty, Great Performances
By Bill Self on April 28, 2010
Customer-centricity simply doesn’t happen without deeply caring employees who are encouraged to innovate for their customers. It cannot be mandated. It needs to be cultural. They have to feel they are part of building something that is purposeful.
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Posted in Employee Empowerment | Tagged Customer Care, Customer Connection, Employee Motivation
By Bill Self on December 30, 2009
There is a fundamental quality of great customer relations that many organizations have lost. The timeless system for customers is not going back, but beyond what exists today. The new paradigm represents congruence with your customers. It is authentic.
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Posted in Customer Loyalty | Tagged Customer Closeness, Customer Connection, Organizational Culture
He is a member of the National Speakers Association and delivers dynamic presentations on the transformative power of genuine customer-centric behavior at conferences or in settings for individual companies. Visit Bill's speaking page to learn more.
