Default procedures offer companies the chance to save their customers time and money, and help them maneuver through complexity. In every process, however, leaders should imagine themselves in the shoes of the people they serve.
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The status quo is a funny concept. It is comforting and familiar, of course. In many cases, unfortunately, we are lulled into accepting what exists today and not realizing how much better it could be. We don’t need to change the status quo every time. However, we need to challenge the status quo every time.
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It is fantastic news that great performance, grounded in being customer-centered, is available for every business if it wants it. It grows out of deliberate practice and design of an organization-wide culture to improve on behalf of your customers.
There is another dimension of the multiplier effect that will add even more to your image of
The more you do something, the better you get at it. We are familiar with this concept in sports and music, because the more you practice, the better you become. The same thing applies in leading your organization to become more customer-centered.
In economics, a multiplier effect describes the degree of change in one variable that
Successful companies have an excellence quotient that they never compromise. The secret, however, is not in products and marketing. The secret is in creating this excellence from the viewpoint of the customer, because that is who will ultimately be the judge of whether they deserve that high status. The secret is in becoming customer-centered.
One great
As we are about to begin a new year, please let me assure you that I am just kidding with the title of this post. Isn’t it somewhat presumptuous to announce just one year for customers, when every day and every year should be devoted to them? It also makes you wonder what the other years
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Customer focus does not happen offhandedly. It requires leadership and emphasis on details to stay effective. Many organizations fail or drift because they believe it is easy, they take it for granted and they don’t deliver the concentrated efforts needed to be successful.
Donald Keough, who was President and COO of Coca-Cola Company at the time,
It is much better to have inspired customers than simply satisfied ones.
Metroparks of the Toledo (OH) Area understands this relationship with its customers extremely well. It has a Board of Directors’ mandate to preserve land, so if the organization has $1 left to spend, that’s where it is invested. Yet customers may not always be
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When customers are suffering though really poor performance from an organization from whom they are buying a service, it unites them in a unique kind of camaraderie. Today is the six-month anniversary of the US Airways incident described in my October 8th post. This article is a tribute to Sonita, Marty, Evan, Samuel and Jamie,
Mercedes-Benz has a captivating ad that says “Most people will never need ____, but we build it in anyway”. The company inserts various features in the tagline, identifying aspects of their cars that differentiate them. This phrase also illustrates a fundamental concept for all organizations that want to outperform for their customers: Make sure
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