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Customer 3D™
By Bill Self on February 15, 2012
Companies must open windows to new service design ideas in an effort to connect with customers. Leaders in high-performing organizations must aggressively question “not broken” processes that appear to be “working” in order to discover how they can be further improved. Today’s approach to customer relations has to go beyond an “absence of problems” mentality to embrace innovation in order to stay ahead of the competition.
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Posted in Innovation | Tagged Customer 3D™, Customer Closeness, Design Thinking, Innovation, Positive Leadership
By Bill Self on February 8, 2012
In every industry, there are exceptional performers that don’t have to look for customers. Instead, they draw them in by defining the future that these devotees want to be shown. Rather than trying to perfect what is already being done, Customer 3D companies question what is not being said and then go after that new dimension.
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Posted in Customer Strategy | Tagged Competitive Advantage, Customer 3D™, Customer Loyalty, Innovation, Leading Change, Vision
By Bill Self on February 1, 2012
In Customer 3D organizations, telling customer success stories helps to spread the behaviors that created the good ideas. What results is a shared passion for helping customers which manifests itself in greater employee empowerment and collaboration.
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Posted in Customer 3D™ | Tagged Collaboration, Creative Ideas, Customer 3D™, Customer Experience, Organizational Culture
By Bill Self on January 25, 2012
When Customer 3D capabilities are in place, employees are prepared to deliver exceptional customer-centered performance when needed. They can draw on a confidence and reserve that 1D organizations simply cannot understand. It is very much a difference-maker.
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Posted in Customer 3D™ | Tagged Customer 3D™, Customer Experience, Customer-Centric, Employee Empowerment, outperform
By Bill Self on December 28, 2011
The Customer 3D system creates enthusiasm among employees because they are aligned around doing something meaningful for their customers. Work becomes much more satisfying and they become more effective.
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Posted in Customer 3D™ | Tagged Customer 3D™, Employee Empowerment, Employee Motivation, Organizational Culture, Organizational Purpose
By Bill Self on December 7, 2011
Black Friday techniques are built on short-term tactics that primarily benefit the seller. A customer-centered mindset thinks differently. It focuses on long-term connections that are grounded in making customers more committed to maintaining a strong relationship with their suppliers.
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Posted in Customer Loyalty | Tagged Customer 3D™, Customer Closeness, Customer Connection, Long-term Relationships
By Bill Self on November 16, 2011
The Customer 3D™ system uses a measurement process, which can quantify the progress toward becoming more customer-centered. 3D leaders never stand still in their search for new ways to make their organization work better for their customers.
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Posted in Customer 3D™ | Tagged Customer 3D™, Customer Culture, Customer Experience, Innovation, Performance Measures
By Bill Self on October 26, 2011
The Customer 3D™ system inside an organization measures momentum or the “amount of motion” that is happening for customers. It transcends individual transactions to ask, “What else can we improve?” It tracks how organizations touch customers’ lives.
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Posted in Customer 3D™ | Tagged Customer 3D™, Customer Experience, Customer-Centricity, Innovation
By Bill Self on October 12, 2011
Customer 3D™ organizations are driven to change customers’ expectations – by proactively delivering better, more collaborative outcomes. They have a system and a strategy that measures its success by its ever-improving performance for the customer.
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Posted in Customer 3D™ | Tagged Creative Ideas, Customer 3D™, Customer Experience, Customer-Centered, Organizational Purpose
By Bill Self on September 22, 2011
3D customer thinking within organizations makes those companies very difficult to copy. The Customer 3D™ system takes customer-centricity to a new dimension by delivering real differentiation between your organization and the rest of the market.
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Posted in Customer 3D™ | Tagged Competitive Advantage, Customer 3D™, Customer Connection, Differentiation
He is a member of the National Speakers Association and delivers dynamic presentations on the transformative power of genuine customer-centric behavior at conferences or in settings for individual companies. Visit Bill's speaking page to learn more.
