By Bill Self on March 30, 2011
Instead of fine-tuning the status quo, customer-centered organizations find opportunities to make the process more valuable by solving consumers’ problems.
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Posted in Design Thinking | Tagged Company Culture, Creativity, Differentiation, Innovation
By Bill Self on October 20, 2010
Highly customer-centered organizations believe they live in the same environment as their customers and they educate their employees to carry out a strategy that judges every action by the customer success it delivers.
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Posted in Employee Empowerment | Tagged Competitive Advantage, Creativity, Customer Strategy, Organizational Culture
By Bill Self on September 29, 2010
By being customer-centric, you will you position yourself to notice things that you hadn’t noticed before. Your creativity will increase and so will your proactivity in designing new ideas for customers.
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Posted in Innovation | Tagged Creativity, Customer Closeness, Design Thinking, Innovation
By Bill Self on August 11, 2010
Use creative ways shake up your thinking and to open “the floodgates of inspiration.” Lisa Aschmann’s song scenarios provide innovative ideas for doing great things for customers.
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Posted in Innovation | Tagged Creativity, Great Performances, Innovation, Leading Change
By Bill Self on July 7, 2010
Frank Lloyd Wright believed that buildings (like customer-centric companies) should fit into their environments, rather than the other way around. Wright said, “No house should ever be on a hill or on anything. It should be of the hill–belonging to it. Hill and house should live together each the happier for the other.”
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Posted in Design Thinking | Tagged Creativity, Customer Culture, Designfulness, Differentiation
By Bill Self on June 30, 2010
Formulaic lists about how to succeed in business are too prescriptive. Instead, go back to the basic needs that your customers are asking to be filled and work forward from that point. Produce intelligence that leads to meaningful answers about how the customer will prosper.
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Posted in Design Thinking | Tagged Creativity, Customer Closeness, Design Thinking, Differentiation
By Bill Self on February 17, 2010
Our success in generating innovative customer-centered thinking becomes stronger when our “ability to make new combinations is heightened by our ability to see relationships.” As in a kaleidoscope. new patterns develop and create exciting combinations when the variety of experiences that our teams bring to the search lead to fresher ideas within our organizations.
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Posted in Customer-Centricity | Tagged Creativity, Design Thinking, Differentiation
By Bill Self on December 23, 2009
“How can I make life easier for my customers (current and future)?” The answers will help your organization dramatically change its services in ways that will ultimately amaze your present customers and make new customers want to come to you.
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Posted in Great Performances | Tagged Creativity, Customer Closeness
By Bill Self on December 2, 2009
Customers love creative companies. The best kind of creativity is built around ideas that focus on customers.
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Posted in Great Performances | Tagged Creativity, Customer-Centricity
He is a member of the National Speakers Association and delivers dynamic presentations on the transformative power of genuine customer-centric behavior at conferences or in settings for individual companies. Visit Bill's speaking page to learn more.
