By Bill Self on February 1, 2012
In Customer 3D organizations, telling customer success stories helps to spread the behaviors that created the good ideas. What results is a shared passion for helping customers which manifests itself in greater employee empowerment and collaboration.
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Posted in Customer 3D™ | Tagged Collaboration, Creative Ideas, Customer 3D™, Customer Experience, Organizational Culture
By Bill Self on October 12, 2011
Customer 3D™ organizations are driven to change customers’ expectations – by proactively delivering better, more collaborative outcomes. They have a system and a strategy that measures its success by its ever-improving performance for the customer.
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Posted in Customer 3D™ | Tagged Creative Ideas, Customer 3D™, Customer Experience, Customer-Centered, Organizational Purpose
By Bill Self on July 27, 2011
One-dimensional companies look at what they can or cannot do, rather than what the customer needs or values. Customer-centered companies think proactively and innovate with creative ideas that will benefit the customer and that will also work out better for employees.
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Posted in Differentiation | Tagged Competitive Advantage, Creative Ideas, Customer Experience, Innovation
By Bill Self on May 18, 2011
All customer-centered businesses have confidence in their capabilities and inventiveness. Their leaders educate the organization by modeling creativity and calling on inner resources to take care of every situation.The message is clear: “Focus on our customers rather than ourselves.”
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Posted in Organizational Purpose | Tagged Company Culture, Creative Ideas, Customer Strategy, Employee Motivation, Great Performances, Positive Leadership
By Bill Self on September 1, 2010
Educate task-oriented employees by demonstrating what a customer-centered culture would do. Then, measure the progress of the organization in galvanizing these new customer behaviors.
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Posted in Leading Change | Tagged Creative Ideas, Customer Care, Customer Culture, Organizational Culture
By Bill Self on March 31, 2010
Teams should use creative storytelling to sell customer-connection ideas within their organizations. Visual examples will make the argument more convincing.Clear reasoning will take you from a state of “I think we should…” to “Here is what change will mean to our customers.”
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Posted in Leading Change | Tagged Creative Ideas, Great Performances, Leading Change
He is a member of the National Speakers Association and delivers dynamic presentations on the transformative power of genuine customer-centric behavior at conferences or in settings for individual companies. Visit Bill's speaking page to learn more.
