By Bill Self on February 4, 2009
When a plant is put in a window, over time it begins to lean toward the light. In the same manner, generous, abundant actions by businesses create a positive energy source that attracts customers. These suppliers are viewed as legendary, not ordinary.
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Posted in Customer Loyalty | Tagged Add new tag, Brand Loyalty, Competitive Advantage, Customer Closeness, Customer Loyalty, Thinking Like a Customer
By Bill Self on January 28, 2009
If a competitor asked you this question, your emphatic answer would be “No Way!” Customers are assets. You wouldn’t give up your computers or manufacturing equipment, would you? Well, now is the optimum time to upgrade your strategy with a serious focus on thinking like your customers.
In these severe economic times, the competition is getting
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Posted in Differentiation | Tagged Brand Loyalty, Customer Closeness, Customer-Centricity, Thinking Like a Customer
By Bill Self on December 17, 2008
Thinking like a customer is unselfish. Barlean’s CIO, Jade Beutler, describes his organization’s efforts as “making things intuitive for consumers.” But unselfish acts also pay off in ways that benefit us, as we all know.
Barlean’s is a Ferndale, Washington-based seller of organic nutritional products, such as fish oils and flax seed. They were founded in
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Posted in Great Performances | Tagged Brand Loyalty, Customer Loyalty, Customer-Centricity, Great Performances, Thinking Like a Customer
By Bill Self on December 3, 2008
Technology is advancing so quickly that there is a risk customers will not accept it or, at least, not like it.
My wife and I were in a casino recently playing the slot machines for fun (certainly not for profit!). The devices, of course, were electronic and took cash, magnetic cards or casino-approved receipts in order
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Posted in Great Performances | Tagged Brand Loyalty, Customer-Centricity, Differentiation, Great Performances, Thinking Like a Customer
By Bill Self on November 12, 2008
Companies that want loyal customers must first develop a sense or attachment with their customers. The Chinese character for loyalty literally means, “from the center of the heart.” representing the more emotional side of loyalty and sense of purpose.
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Posted in Customer Loyalty | Tagged Brand Loyalty, Customer Commitment, Customer Loyalty
By Bill Self on October 1, 2008
Is there anything better than something that helps your customer and brings you more business at the same time? Probably not.
The National Parks Service passport program is a great example. It was created in 1986 to promote the national parks and is currently operated by Eastern National to “promote the public’s understanding and support of
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Posted in Great Performances | Tagged Brand Loyalty, Customer, Customer Loyalty
He is a member of the National Speakers Association and delivers dynamic presentations on the transformative power of genuine customer-centric behavior at conferences or in settings for individual companies. Visit Bill's speaking page to learn more.
