Comments on: Customer Certainty http://thinkinglikeacustomer.com/differentiation/customer-certainty/ Balance your strategy Fri, 25 Jun 2010 13:38:00 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Alisani Brazil http://thinkinglikeacustomer.com/differentiation/customer-certainty/comment-page-1/#comment-353 Alisani Brazil Tue, 27 Apr 2010 11:46:05 +0000 http://thinkinglikeacustomer.com/?p=720#comment-353 Thank you so much for this article. For years I focused so much on what my competitors were doing that my company lost its own identity. Since reading this article I have put a survey on my webpage to get vital feedback from my customers. A million thanks for your perspective. Alisani Brazil Thank you so much for this article. For years I focused so much on what my competitors were doing that my company lost its own identity. Since reading this article I have put a survey on my webpage to get vital feedback from my customers.

A million thanks for your perspective.

Alisani Brazil

]]> By: Heidi Miller http://thinkinglikeacustomer.com/differentiation/customer-certainty/comment-page-1/#comment-221 Heidi Miller Thu, 17 Sep 2009 22:07:35 +0000 http://thinkinglikeacustomer.com/?p=720#comment-221 Bill-- The last bit of advice is the best, I think. Being customer-centric is more important than all your marketing (and I say that as a marketer). One thing we often forget to do is to listen to our customers. We *assume* we know what they want and need and go from there. But really, when was the last time you asked? When was the last time you did a poll or survey to find out what your customers can't live without? Usually, they are all too happy to tell us if we just ask. Thanks for the reminder. Bill–

The last bit of advice is the best, I think. Being customer-centric is more important than all your marketing (and I say that as a marketer). One thing we often forget to do is to listen to our customers. We *assume* we know what they want and need and go from there. But really, when was the last time you asked? When was the last time you did a poll or survey to find out what your customers can’t live without? Usually, they are all too happy to tell us if we just ask.

Thanks for the reminder.

]]>