By Bill Self on March 2, 2011
Solution-selling must be customer-centered. In order to be successful, it must make the primary customer’s product better in the eyes of the secondary customer. It has to be focused on the customer’s customer.
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Posted in Innovation | Tagged Competitive Advantage, Customer Care, Customer Strategy, Differentiation
By Bill Self on September 29, 2010
By being customer-centric, you will you position yourself to notice things that you hadn’t noticed before. Your creativity will increase and so will your proactivity in designing new ideas for customers.
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Posted in Innovation | Tagged Creativity, Customer Closeness, Design Thinking, Innovation
By Bill Self on August 11, 2010
Use creative ways shake up your thinking and to open “the floodgates of inspiration.” Lisa Aschmann’s song scenarios provide innovative ideas for doing great things for customers.
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Posted in Innovation | Tagged Creativity, Great Performances, Innovation, Leading Change
By Bill Self on June 9, 2010
There are so many opportunities to develop cool, new ideas for our customers, but most organizations have limited their vision to the traditional view of the industry they are in. The best opportunities for no-limit ideas originate in completely different disciplines which provide new freedom and creativity if viewed through the lens of the customer.
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Posted in Innovation
He is a member of the National Speakers Association and delivers dynamic presentations on the transformative power of genuine customer-centric behavior at conferences or in settings for individual companies. Visit Bill's speaking page to learn more.
