By Bill Self on March 30, 2011
Instead of fine-tuning the status quo, customer-centered organizations find opportunities to make the process more valuable by solving consumers’ problems.
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Posted in Design Thinking | Tagged Company Culture, Creativity, Differentiation, Innovation
By Bill Self on November 3, 2010
Organizations don’t need a committee to decide what makes sense for the customer. They need guiding principles that will permit freedom to design great ideas, but with an unmistakable gauge—the customer.
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Posted in Design Thinking | Tagged Customer Culture, Differentiation, Employee Empowerment, Innovation, Organizational Purpose
By Bill Self on July 7, 2010
Frank Lloyd Wright believed that buildings (like customer-centric companies) should fit into their environments, rather than the other way around. Wright said, “No house should ever be on a hill or on anything. It should be of the hill–belonging to it. Hill and house should live together each the happier for the other.”
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Posted in Design Thinking | Tagged Creativity, Customer Culture, Designfulness, Differentiation
By Bill Self on June 30, 2010
Formulaic lists about how to succeed in business are too prescriptive. Instead, go back to the basic needs that your customers are asking to be filled and work forward from that point. Produce intelligence that leads to meaningful answers about how the customer will prosper.
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Posted in Design Thinking | Tagged Creativity, Customer Closeness, Design Thinking, Differentiation
By Bill Self on June 16, 2010
Design thinking is purposeful. It is the optimistic way of the future, focused on discovering and implementing new ideas for customers. In fact, design thinking can only be successful when it approached with a positive bias for customers.
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Posted in Design Thinking | Tagged Design Thinking, Differentiation, Innovation
He is a member of the National Speakers Association and delivers dynamic presentations on the transformative power of genuine customer-centric behavior at conferences or in settings for individual companies. Visit Bill's speaking page to learn more.
