By Bill Self on November 16, 2011
The Customer 3D™ system uses a measurement process, which can quantify the progress toward becoming more customer-centered. 3D leaders never stand still in their search for new ways to make their organization work better for their customers.
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Posted in Customer 3D™ | Tagged Customer 3D™, Customer Culture, Customer Experience, Innovation, Performance Measures
By Bill Self on October 26, 2011
The Customer 3D™ system inside an organization measures momentum or the “amount of motion” that is happening for customers. It transcends individual transactions to ask, “What else can we improve?” It tracks how organizations touch customers’ lives.
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Posted in Customer 3D™ | Tagged Customer 3D™, Customer Experience, Customer-Centricity, Innovation
By Bill Self on October 12, 2011
Customer 3D™ organizations are driven to change customers’ expectations – by proactively delivering better, more collaborative outcomes. They have a system and a strategy that measures its success by its ever-improving performance for the customer.
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Posted in Customer 3D™ | Tagged Creative Ideas, Customer 3D™, Customer Experience, Customer-Centered, Organizational Purpose
By Bill Self on September 22, 2011
3D customer thinking within organizations makes those companies very difficult to copy. The Customer 3D™ system takes customer-centricity to a new dimension by delivering real differentiation between your organization and the rest of the market.
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Posted in Customer 3D™ | Tagged Competitive Advantage, Customer 3D™, Customer Connection, Differentiation
By Bill Self on September 14, 2011
Customer 3D™ businesses focus on identifying new opportunities. Whereas product-centered companies during “down” times ask customers for additional orders on existing products, Customer 3D™ organizations look for new products and processes for customers.
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Posted in Customer 3D™ | Tagged Customer 3D™, Customer Closeness, Customer Connection, Great Performances
By Bill Self on September 7, 2011
“The future of search is verbs.” Bill Gates made this comment to Esther Dyson to describe the transition to a new mindset, in which, as the world becomes more familiar with high-powered search engines, people “aren’t looking for nouns or information; they are looking for action.” (quoted in Curation Nation). The same concept is true
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Posted in Customer 3D™ | Tagged Brand Loyalty, Customer 3D™, Customer Closeness, Customer Experience
By Bill Self on August 31, 2011
There are many reasons to re-orient your organization to embrace Customer 3D™. If you are trying to decide whether the transformation is worth it, the phenomenal new energy that you will see in your employees is reason enough.
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Posted in Customer 3D™ | Tagged Customer 3D™, Customer Culture, Employee Motivation, Organizational Purpose
By Bill Self on August 24, 2011
Customer 3D™ is the most effective way to make customer-centricity a reality. It establishes a system in which the company can provide solutions to the customer. Customer 3D™ is transformative, resulting in culture change that impacts all employees across the organization.
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Posted in Customer 3D™ | Tagged Company Culture, Customer 3D™, Customer Strategy, Customer-Centered
He is a member of the National Speakers Association and delivers dynamic presentations on the transformative power of genuine customer-centric behavior at conferences or in settings for individual companies. Visit Bill's speaking page to learn more.
